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Event Details
Join area business professionals at the Skoda Minotti office as we continue our monthly audio book discussion with the help of David B. Rust, President of
Audio Group, A business audio book club for time-starved people.
June's featured audio book:
Switch: How To Change Things When Change is Hard
by Chip and Dan Heath
Meeting Details
June 7, 2011
Time
7:30-9:00 a.m. - A light breakfast will be provided
Location
Skoda Minotti Office, Mayfield Village, Ohio
Cost
$45 per session
Meeting Facilitator
David B. Rust, Audio Group President, Biography
How it works:
1. Register for the June meeting by May 17.
2. You will receive, in the mail, an audio book and discussion questions that will be used in the June meeting.
3. Listen to the book while driving, working out or relaxing at home. Take some time to think through the discussion questions before the June meeting.
4. Show up on June 7, 2011 at the Skoda Minotti office, ready to network with like-minded professionals, to discuss the book and to take away meaningful ideas and lessons of ways you can improve your business.
5. Leave the June meeting with a copy of the July audio book, if you wish to register to attend the next meeting.
Who Should Attend
Small business owners, Professionals, Salespeople, Mid-level managers
About the Book
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.
About Audio Group
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A business audio book is sent four weeks before a group meeting takes place.
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Members listen to the book while driving, working out, or just relaxing at home.
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Members attend a group meeting with a trained facilitator to discuss the book of the month and to network with like-minded professionals.
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Business lessons, ideas, and issues are shared at the group meeting.
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Participants leave with a specific idea from the meeting that they can implement in their businesses.
For questions, please contact David Rust of Audio Group at 440.591.5111, davidrust@roadrunner.com, or Anna Marie Ricciardi at Skoda Minotti by calling 440.449.6800.
When & Where
Skoda Minotti
6685 Beta Dr
Mayfield Village,
OH 44143
Tuesday, June 7, 2011 from 7:30 AM to 9:00 AM (ET)
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Hosted By
Skoda Minotti
We are a broad-based accounting and tax, strategic planning, litigation support, financial staffing, information technologies, insurance and investment services firm. Our clients range from closely-held businesses to public companies, from individuals and partnerships to corporations, trusts and estates.
